Harry Styles

What is Propeller

We turn fans into donors, advocates, and activists at scale.

With 3.6M+ music fans in our community, Propeller is the industry's leading cause-marketing platform - turning massive fanbases into sustained social impact.

$20M+
Raised for nonprofits
15M+
Actions generated
3.6M
Registered users

Who We Work With

150+ artists. One platform.

Bryan Cranston
Bryan Cranston
J Balvin
J Balvin
Lizzo
Lizzo
Incubus
Incubus
Tiesto
Tiesto
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Tenacious D
Tenacious D
Gracie Abrams
Gracie Abrams
Ashe
Ashe
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Monrovia
Monrovia
Bryan Cranston
Bryan Cranston
J Balvin
J Balvin
Lizzo
Lizzo
Incubus
Incubus
Tiesto
Tiesto
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Tenacious D
Tenacious D
Gracie Abrams
Gracie Abrams
Ashe
Ashe
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Monrovia
Monrovia

01 - Flyaway Sweepstakes

Give a fan the moment of their life.

Round-trip flights, hotel, and 2 VIP tickets to Madison Square Garden.

Propeller handles all sweepstakes legal, compliance, and fulfillment. Fans donate to Choose Love for a chance to win the ultimate Harry Styles experience:

Propeller runs paid social, email, SMS, and platform-wide campaigns that put Harry in front of millions while raising real money for Choose Love.

9:41
Together, Together Tour 2026
Win a trip to see Harry Styles at Madison Square Garden
$25,000 ARV
⏳ Ends Aug 1, 2026
$428K for Choose Love
42,800 fans entered
$10
10 entries
Popular
$25
30 entries
$50
75 entries
$100
200 entries
DONATE & ENTER TO WIN
No donation necessary. AMOE available. See official rules.

* For illustrative purposes only

Harry Styles performing

The bigger the prize,
the greater the impact

THE HUB

Three partners. One experience.

HeadCount, Choose Love, and LIVE Trust - unified into a single fan-facing hub branded to Together, Together. One QR code. One scan. All three partners activated in under 60 seconds.

TOGETHER, TOGETHER
Win a VIP Ticket Upgrade Tonight!
SCAN QR OR TEXT TOGETHER TO 99126
MSG & DATA rates may apply. Msg freq may vary. Text HELP for Help. STOP to opt-out.
Details w/o text: propeller.la/events · Privacy: bit.ly/propprivacy · hello@propeller.la

What You Get

A turnkey way to unify impact across three partners.

We handle everything.
Creative, legal, paid media, fulfillment, reporting & more.
Harry Styles

The Partnership

Give & Get

Propeller Handles

  • All campaign creative & landing pages
  • Unified impact hub (HeadCount + Choose Love + LIVE Trust)
  • Flyaway sweepstakes - full build & fulfillment
  • Full compliance, sweepstakes legal & official rules
  • In-venue activation design, IMAG & QR setup
  • Real-time impact dashboard & post-tour reporting
  • First-party fan data collection & delivery
  • Promotion across 3.6M+ user platform & paid social
  • All three nonprofit partner coordination

The Ask

Flyaway Sweepstakes
  • MSG grand prize (VIP tickets + travel for 2 + optional M&G)
  • 15-30 sec face-to-camera video (Propeller provides the script)
  • Social support from Harry's channels
  • Meta Advertiser access (team-approved)
In-Venue
  • QR code integration on IMAG screens at MSG + Wembley
  • Alignment with HeadCount, Choose Love, and LIVE Trust

Proven Results

We're no stranger to arenas. Propeller has powered some of the biggest tours in music - raising millions of dollars along the way.

Noah Kahan - Busyhead Project Arena Tour
Noah Kahan
Busyhead Project • Arena Tour
$1M+
Raised across sold-out arena tour. Currently live.

TOGETHER,
TOGETHER.

Let's Build This